About Us

     Ed's Pit Stop came into existence in 1989. The idea to open Ed's Pit Stop came to Ed and his wife Stacy when they drove the seven hours each weekend to Birchwood from the suburbs of Chicago. Ed had owned a Telephone Installation Business in Illinois and was growing tired of the city. Stacy had worked in the same industry and was ready for a change as well. Ed, being raised on a dairy farm in Hawkins Wisconsin, wanted to get back to living up north full time. The only problem was how to make a living and support their expanding family. At the time there were two gas stations in town with limited hours (closed Sundays) and no groceries. Ed and Stacy thought that just maybe a convenience store and gas station that stayed open for longer hours might be just what the town needed.

     After a few months of planning and construction, Ed, Stacy, and their 9yr old daughter Tiffany, moved to Birchwood and opened Ed's Pit Stop in August of 1989. Cody, their oldest son arrived in December of 1989 and Jacob arrived in March of 1992.

Ed continues to work in the Communications and Power Industry while Stacy runs the store (along with some great employees). Ed's job keeps him busy and away from the store much of the time. However, his influence can be seen in many ways.




Over the years Ed's Pit Stop has seen many changes and additions:

  • 1989 - Ed's Pit Stop opened its doors

  • 1991 thru 1995 - Opened an Auto Repair Shop and Bumper to Bumper Parts store

  • 1994 - Began selling beer

  • 1996 - Began scooping our famous Chocolate Shoppe Ice Cream

  • 1997 - Built a bigger building next door and relocated to its current location

  • 1997 - Installed the first ATM in Birchwood

  • 1997 thru 2000 - Opened and operated Ed's Café (serving breakfast, lunch and dinner)

  • 1998 - Began serving coffee and espresso at our new Coffee Bar

  • 1998 thru 2008 - Rented the old building to Seasonal Power Toys

  • 1999 - Began selling up north gifts and clothing

  • 2002 - Fire destroyed half of the building

  • 2006 - Began selling liquor and wine

  • 2008 - Moved old building and remodeled it into an office building for lease. Current home of Rurup Metal Fab and Century 21 Real Estate.

  • 2008 - Began selling Hunting and Fishing Licenses

  • 2013 - Moved & Remodeled our beer cave.

  • 2014 - Added our beautiful wood bar to the espresso counter. 

        Made by Dressy Log Furniture, Art work by Anthony Walter. 

  • 2014 - Started smoking all of our delicious smoked meats in-house.

  • 2014 - Casey Rurup became our store manager, her influence can be seen through out the store.

  • 2016 - Started using a point of sale ordering system for placing kitchen orders.

  • 2016 - Added an additional counter and third register.

     Ed's Pit Stop is a proud member of the Birchwood Chamber of Commerce. We're located in the heart of ATV and snowmobile country in Northern Wisconsin. You'll find the Ice Age Trail and the Tuscobia Trail just outside our door. We offer free parking for trail users! Check for local ATV and Snowmbile maps here.